
Westnofa 是全世界第一個知名的北歐挪威傢俱品牌。一般買家都誤以為 Westnofa 是製造商,其實,Westnofa 是一間集合了許多小公司的經銷商;而這也是Westnofa 名稱的由來: WESTern NOrwegian FActories 。
Westnofa is the brand that first introduced the world to contemporary Norwegian furniture, but most consumers mistakenly assume that Westnofa is a manufacturer when it was actually an export company created by a coalition of small makers.The name of the company itself is derived from this fact: WESTern NOrwegian FActories.
由於丹麥在1950年代突然在傢俱界一夕暴紅,所以具有同樣水準但卻尚未具有知名度的挪威木匠們決定要團結起來,提高挪威傢俱的知名度,這也就是Westnofa 最早的目標。Westnofa 對傢俱界最大的貢獻就是:傢俱可以設計成方便運送的「平整包裝」!
The original goal of Westnofa was to market modern, high-end furniture from Norway in response to the 1950’s global rise in popularity of Scandinavian design in general, but primarily Denmark and to a slightly lesser extent Sweden.Westnofa aided international furniture industry growth by being the first to promote innovative furniture that could be disassembled and flat-packed for economical shipping (the iconic Siesta chair & ottoman designed by Ingmar Relling is a prime example -- shown above: leather lowback lounge / below: highback armchair).
The initial marketing efforts of Westnofa paved the way for the rise of the Ekornes Stressless line of lounge chairs and later, the cheap mass-produced DIY Scandinavian furniture from companies like IKEA.Unfortunately for the Westnofa coalition, a number of smaller companies involved couldn’t survive the early 1980’s global recession.






